Unbelievable

Chicago, Kalamazoo

Oberon is not coming back to Chicago. Bell’s Beer probably facing a lawsuit. Dale very unhappy.

Last fall, Larry Bell yanked the beers that bore his name out of Chicago, where they enjoyed a loyal following, rather than see the rights to market them here sold to another distributor. He worried that his specialty beers would get lost among the distributor’s mass-market brands.

Though Illinois accounted for 11 percent of his sales, Bell left the state and entered new markets such as Virginia and Florida.

“I didn’t feel that they [the distributor] were the right fit for us,” says Bell, who founded his brewery, now based in Comstock, Mich., in 1985.

The Illinois law that forced the issue in the first place (which I had thought created just a one-year waiting period) in fact means that the old distributor maintains distribution rights to Bell’s. (How can this be? Don’t contracts expire?) You will recall Todd Leopold’s common complaint that liquor distributors in Michigan are among the highest campaign donors and have the most favorable legislative protection of any industry in the state. Not just Michigan, I guess.

If there was ever a time I was interested in smuggling, it’s now.

posted by urbanoasis on 12.21.07 @ 9:02 am |

At Fortress Party, I met a couple who used to live in Ann Arbor and now live in Champaign-Urbana. They were using the occasion of their visit back to Michigan to stock up on Bell’s and explained that they didn’t expect to be able to buy Bell’s in Illinois ever again.

Question about the headline: why is Bell’s facing a lawsuit? Is a distributor suing Bell’s, or does that mean that Bell’s would have to litigate in order to make things right?

By HD on 12.21.07 6:52 pm

Bell’s developed two or three different beers under a different brand and signed up with another distributor. The old distributor is probably going to claim that this is a violation of the original distribution agreement (which seems to give exclusive rights in perpetuity or something).

By urbanoasis on 12.21.07 11:09 pm

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